Willis w/ Hotel Fiction

WILLIS didn’t blow up overnight they built something lasting. Formed in Florence, Alabama and now based in Nashville, the band began in 2016 as five childhood friends making music in a bedroom. Nearly a decade later, they’ve grown into one of the most loyal followings in modern indie rock with over 350 million streams, an RIAA Platinum-certified record, and a fully sold-out national headline tour in 2024.

Their breakout track “I Think I Like When It Rains” became a viral anthem, reaching #1 on TikTok’s U.S. chart in 2023 and remaining in the Viral 50 from 2022&2025. WILLIS made their name where it matters most the stage. Night after night, fans show up in Locals Only tees, singing every word like they’ve been there since day one.

What started as a quiet DIY movement has become a full-on live experience. Across their beloved Locals EP series (Locals, Locals 2, Locals 3, Locals 4) and 2024’s debut album I Can’t Thank You Enough, WILLIS has developed a sound that’s warm, rhythmic, and emotionally direct nostalgic but never stuck in the past. It’s indie rock that leaves a mark. The band continues to evolve while keeping the same heartbeat that’s been there since the beginning: real connection, real fans, and music built to outlast trends.