Share Buffalo’s Story. Shape Every Visitor’s Experience.
The Buffalo and Erie County Tourism Ambassador Program is a dynamic initiative designed to elevate regional tourism by empowering front-line employees and volunteers to create exceptional visitor experiences. As part of a nationally recognized training program, it reflects our deep commitment to showcasing our destination at its best.
Through engaging training and authentic storytelling, this program fosters a deeper connection among participants to Buffalo’s rich history and cultural identity. Certified Tourism Ambassadors become champions of our city’s vibrant spirit and one-of-a-kind character, ensuring every guest feels truly welcome.
Requirements
To earn certification as a Buffalo and Erie County Tourism Ambassador, participants must complete pre-class reading, attend a half-day training session, and pass an open-book exam. Upon successful completion, they’ll be awarded the Certified Tourism Ambassador™ designation—along with a CTA certificate and lapel pin that proudly recognizes their achievement.
Benefits
In addition to receiving the tools and knowledge to help create a more memorable visitor experience, you’ll receive these program benefits:
Professional Credential – earn a nationally recognized designation that enhances your credibility in tourism, hospitality, and customer service.
Enhanced Knowledge – deepen your understanding of Buffalo’s history, attractions, and visitor expectations.
Stronger Communication Skills – master techniques to engage visitors with warmth and authenticity, ensuring every interaction leaves a lasting impression.
Career Advancement – stand out in your field with a credential that signals your commitment to excellence and community pride.
Networking – connect with a passionate network of professionals and volunteers.
Recognition / Rewards – receive a distinctive CTA lapel pin, gain access to exclusive events, and enjoy ongoing opportunities for recognition and incentives.
Continuous Learning – stay current with regular updates, resources, and tools that keep your knowledge fresh and your skills sharp.
Curriculum
The curriculum is delivered through pre-reading and in-class participation, encompassing the following modules: The Power of Tourism, Discovering Our Area, Knowing, Finding and Using Resources, and Exceeding Customer Expectations.
Private classes for large groups are available!
Ready to Represent Buffalo? Enroll Today
Join the movement, show the world what makes Buffalo unforgettable:
