Jolly Jug

The Jolly Jug first opened on Niagara Falls Boulevard in 1966, founded by a trio of partners, including Eugene Branch, who presided over the bar for more than five decades. Now owned and operated by his daughter, Christie Swain, the Jolly Jug is known for its affordable drinks, simple food and unpretentious crowd. Its long hours, including an 8 a.m. start time six days a week, hold enduring appeal on a street dominated by uninspired chain restaurants.